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Lemonade Makers

A lot has happened in my life in the past 6 months.  In November I was privileged to be on stage with the BraveHeart Women’s Conference and present information on my launching of my nonprofit called Lemonade Makers to over 1,200 women and then to introduce Marianne Williamson as the next speaker.  My speech was very well received and it took me three hours to leave that evening, because so many women were excited about the program.  Lemonade Makers is going live in March and I am currently seeking Board Members for my nonprofit.  I am hoping that you will consider being one of the board members.

After my nephews death, my sister started a nonprofit called “Mother Grizzlies Against Gangs”.  After a few marches and rallies it sort of died out.  What I discovered as I researched other families who had lost a loved one to a violent death, is that a lot of people try to create something positive from losing a loved one, and like my sister they sort of fade away after a year or two.  While they have the best intentions, they don’t really know how to run a nonprofit as a business, and so once their money runs out, they end up closing up the charity.  They are missing some part of the puzzle to create a successful nonprofit.

What I am creating with Lemonade Makers, is a forum/community where they can gather together to learn from each other.  We will create online training classes to teach them the basics of the business; how to fundraise; create a steady cash flow through several streams of income; how to get corporate sponsorship; how to use social media; etc…, whatever they need to be able to become successful in their passion of making a difference in their town and in the world.  We will be able to help each other copy what works, and figure out how to make what didn’t work out as planned better.  As we create and build this community around the world, (within 1 yr to 18 months) we will begin filming a series for a  reality show that is sort of like the show that was on TV several years ago, called “Home Improvement Makeover”, and instead will film how each charity grows from struggling to make a difference in their town, to figuring out how to engage their own community to step up and help them make a difference.  What we want to highlight is that one person taking a stand can make a difference, because they inspire a community around them to join with them to make that difference.

Part of the creating of community around Lemonade Makers will be those who join the forum because they want to support those specific causes that the various charities will represent.  They can become Ambassadors with volunteering time and resources as they are needed, or they can become fans, who want to be supportive but not as physically hands on in their support.

I hope that you will consider being a board member as I believe that you would be a valuable member of our community.  Please feel free to reach out with any questions, and thank you for taking the time to consider my invitation.

NonProfit

The local nonprofit will join the community, promote their story/project on their own webpage that is provided to them.  This webpage will have a forum that they can create to update their followers on what is happening.  They will have a community calendar to post events; a place to post their videos and programs that they offer, a blog to share with their community and we will be actively adding “fans” to their database by own presence in the online community.  Each month three different nonprofits will be recognized for their work, by having a revolving front page presence, so that everyone who goes to our site will see them revolving across the front page.  The website is a free service, as well as the forum and mastermind community that is solely for the nonprofit owners.

In addition we will be recording video classes to help them be successful in their nonprofit business.  We will have business classes, social media classes, how to fundraise successfully and use out the box thinking to promote them into a town celebrity to help make sure that everyone is aware of the good work they are doing and to help support them in whatever needs they may have.  We are going to be interviewing masters for each one of the classes, and they will have the opportunity to hire these master teachers to provide additional support.  The classes will have a small fee, to help offset the cost of producing and monitoring the classes.  In addition LemonadeMakers will receive an affiliate fee should any of the master teachers be hired by the nonprofit for additional support.

An example of fundraising would be for a nonprofit to partner with several aligned businesses in their local community.  So you might have a car dealership that would agree to donate $50 for every test drive on a particular weekend sales event.  In addition they would partner with a financial institution to donate $50 for every new auto loan; a insurance agent to donate $50 for every new auto policy written that weekend; and a car detailer who would produce a booklet selling 5 details for the price of 4 and donating the price of one detail to the nonprofit.  The auto detailer would have the opportunity to upsell the customer to a higher detail when they came in with their “prepaid” detail (which would be an easy upsell, since they would only be paying for the difference).  This fundraiser creates a win for the nonprofit; a win for each business involved in supporting the nonprofit that weekend, and a win for the community member, who just had to come take a free test drive – everyone gets the great feeling of supporting a great nonprofit and each business would get new customers.

We will be marketing to the BraveHeart Women Community with a speaking event at their 2014 conference to around 2,000 women from around the world and to their online community of over 500,000 members worldwide.  In addition we will be actively promoting LemonadeMakers to the online community at large.  Membership is not limited to just the nonprofit owner, but to what we are calling their fans and ambassors.  A fan is someone who helps support them as a project that they are interested in, whereas an ambassador is “invested” as this is someone who is actively working with the nonprofit, by volunteering hours and money and promoting the nonprofit to everyone they meet.

As LemonadeMakers becomes more well known, this will be the website that people think of when they become passionate about a certain cause, such as saving the rain forest.  Here they will be able to do a search for “saving the rainforest”, review the various nonprofits working in this area, and choose the one that really appeals to them.

So we will be helping the individual nonprofits to grow and expand their reach to people, as well as educating them to be more successful.  I hope that this gives you some insight into what we are doing, and if you have any questions, please feel free to reach out to me anytime.  I also wanted to give you a brief bio of myself – I am a Senior Vice President of Bank of America, having worked in the Calabasas office here in California for the past 10 years.  I have been in the financial industry on the mortgage side of banking for over 30 years, and will be retiring in the beginning of next year to promote LemonadeMakers fulltime.