The local nonprofit will join the community, promote their story/project on their own webpage that is provided to them. This webpage will have a forum that they can create to update their followers on what is happening. They will have a community calendar to post events; a place to post their videos and programs that they offer, a blog to share with their community and we will be actively adding “fans” to their database by own presence in the online community. Each month three different nonprofits will be recognized for their work, by having a revolving front page presence, so that everyone who goes to our site will see them revolving across the front page. The website is a free service, as well as the forum and mastermind community that is solely for the nonprofit owners.
In addition we will be recording video classes to help them be successful in their nonprofit business. We will have business classes, social media classes, how to fundraise successfully and use out the box thinking to promote them into a town celebrity to help make sure that everyone is aware of the good work they are doing and to help support them in whatever needs they may have. We are going to be interviewing masters for each one of the classes, and they will have the opportunity to hire these master teachers to provide additional support. The classes will have a small fee, to help offset the cost of producing and monitoring the classes. In addition LemonadeMakers will receive an affiliate fee should any of the master teachers be hired by the nonprofit for additional support.
An example of fundraising would be for a nonprofit to partner with several aligned businesses in their local community. So you might have a car dealership that would agree to donate $50 for every test drive on a particular weekend sales event. In addition they would partner with a financial institution to donate $50 for every new auto loan; a insurance agent to donate $50 for every new auto policy written that weekend; and a car detailer who would produce a booklet selling 5 details for the price of 4 and donating the price of one detail to the nonprofit. The auto detailer would have the opportunity to upsell the customer to a higher detail when they came in with their “prepaid” detail (which would be an easy upsell, since they would only be paying for the difference). This fundraiser creates a win for the nonprofit; a win for each business involved in supporting the nonprofit that weekend, and a win for the community member, who just had to come take a free test drive – everyone gets the great feeling of supporting a great nonprofit and each business would get new customers.
We will be marketing to the BraveHeart Women Community with a speaking event at their 2014 conference to around 2,000 women from around the world and to their online community of over 500,000 members worldwide. In addition we will be actively promoting LemonadeMakers to the online community at large. Membership is not limited to just the nonprofit owner, but to what we are calling their fans and ambassors. A fan is someone who helps support them as a project that they are interested in, whereas an ambassador is “invested” as this is someone who is actively working with the nonprofit, by volunteering hours and money and promoting the nonprofit to everyone they meet.
As LemonadeMakers becomes more well known, this will be the website that people think of when they become passionate about a certain cause, such as saving the rain forest. Here they will be able to do a search for “saving the rainforest”, review the various nonprofits working in this area, and choose the one that really appeals to them.
So we will be helping the individual nonprofits to grow and expand their reach to people, as well as educating them to be more successful. I hope that this gives you some insight into what we are doing, and if you have any questions, please feel free to reach out to me anytime. I also wanted to give you a brief bio of myself – I am a Senior Vice President of Bank of America, having worked in the Calabasas office here in California for the past 10 years. I have been in the financial industry on the mortgage side of banking for over 30 years, and will be retiring in the beginning of next year to promote LemonadeMakers fulltime.